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The August, 2014 sale of the Los Angeles Clippers basketball team for $2 billion matched the March, 2012 sale price of the Los Angeles Dodgers baseball, a record for both the NBA and MLB. While these franchise sales make headlines, they draw into question the exact values of these businesses and how such high price points compare to other major league franchises and the many minor- and independent-league teams that populate the sports landscape. In "Valuing Sports Franchises" expert Drew Dorweiler shows how standard valuation techniques can be applied to sports franchises and how the value drivers of these companies are not always what's expected.
Program Agenda
Purposes of sports franchise valuation
Ways in which sports franchises illustrate different standards of value
Value drivers in sports franchises
Valuation approaches with sports franchises
Impact of professional sports leagues on value of member franchises
Operational characteristics and nuances
Sports franchise intangibles
Customer-related
Technology-related
Marketing-related
Contract-based
Artistic-related
Further considerations:
Tax treatment
Franchise agreements
Player contracts
Learning Objectives
Identify the nuances and complexities of sports franchise operations and, by extension, valuations
Associate common valuation techniques with their proper application to sports franchises
Define where to find the many intangible assets of sports franchises and how to assess their value
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