Morningstar enters valuation services market

Morningstar, Inc. just announced the launch of Morningstar Valuation Services to provide valuation of businesses, specific securities, and intangibles.  They hope to leverage Morningstar’s proprietary techniques for analyzing securities and the cost of capital expertise of Ibbotson Associates. According to yesterday’s press release, “valuation consulting is a natural extension of the cost of capital research and litigation support work Ibbotson has been doing for more than 20 years.” Alfonso Ventoso is the Director of Valuation Services for Morningstar.