How to explain the need for a 409A valuation

Petra Loer and Kurtis Handa (WTAS Valuation Services) recently wrote on VentureBlog “some entrepreneurs consider 409A valuations a necessary evil.” Some of their most common questions include:

• How do I select an appraiser and why does it cost so much?
• Why is my common stock worth so much?

So how do you explain to business owners that they may need a 409A valuation? Read their detailed answers to these questions here.