Valuing a "Green" Company?

Valuators looking at companies providing “green” products need to exercise some caution (consider additional risk factors?) now that the FTC is finally moving on standards that will define “green” marketing claims.  William Walsh, with Pepper Hamilton, LLP, has written an excellent summary of what is being considered.

The FTC’s proposed guidelines were published on October 5, and they are asking for comments for the remainder of the year (until December 10) before finalizing anything.