Warner Brothers expects sitcom "The Big Bang Theory" to generate $50M in licensing revenue this year

According to Variety, the sitcom “The Big Bang Theory,” shown domestically on CBS, is expected to generate $50 million from the sale of licensed retail merchandise this year, an amount expected to grow as Warner Brothers Consumer Products introduces a new line of licensed products for foreign viewership.

“WBCP has inked deals with more than 70 licensing partners to produce games, apparel, plush figures and accessories, home goods and niche products designed for ‘Big Bang fans,’” with merchandise available at Walmart , Target, and other major retailers.