Worldwide retail sales of licensed merchandise exceeds $150B


Of the $150.80 billion in worldwide retail sales of licensed merchandise in 2011, The Licensing Letter estimates that:

  1. Fashion licensing generated 23.3% of the total, or $35.20 billion in retail sales;
  2. Corporate trademarks drove 21.5% of the total, or $32.39 billion in retail sales;
  3. Entertainment/character licensing generated 17.0% of the total, or $25.64 billion in retail sales;
  4. Sports accounted for 11.9% of the total, or $17.91 billion in retail sales; and
  5. Art properties generated 6.1% of the total, or $9.15 billion in retail sales.


Categories